Search Engine Optimization or SEO as it is commonaly known is a services that can improve who can see your website in search engines like Google, Yahoo and Microsoft Bing. This is all done on the pages of the website and is known as organic SEO.
Generally the higher up the page your website is the more chance you have of some one clicking on it and finding your website with your services and or products. Giving you a better chance over your competitors.
Optimizing a website for search engines involved editing the content on each page to fit the search criteria that you are looking for. Keywords and descriptions are added to each page to let the search engines know what the pages are about and giving them a better understanding of the ages allowing them to index them correctly and getting you the results you desire.
The effectiveness of SEO is also based on how the website is built. In order for it to truly be effective the website needs to be built with SEO in mind, using the correct code has an advantage here and can give you better results and thus grow your business better while giving you the best exposure online.
